About four years ago a client requested a list of all the analysis techniques we use. Having completed the initial task, Professor Paul Fifield enquired about our knowledge of some specific techniques, so we sent him our early draft. A few days later Paul asked if he could circulate it among his MBA students at Southampton University. Because of this we thought it deserved a wider audience, so if you would like the document click the link below and you will receive a copy.
|Correspondence analysis||Cluster analysis|
|Factor Analysis||Discriminant analysis|
|Needs segmentation and Needscape||Data Fusion|
|Regression importance||Derived versus stated importance|
|Conjoint analysis||Conjoint and price|
|Conjoint, the simulator||Brand price trade off plus other techniques|
|Simulated test markets||Structural Equation Modelling|